Discover who will be speaking at our upcoming 4th annual PDAA conference, right here!

With a variety of speakers and topics being covered, you can rest assured your team is in good hands. And if you’re ready to register your team for our next conference, simply complete our online registration form.

PDAA speaker Matt PaladiniMatt Paladini – Paladini Financial


Paladini Financial Management (PFM) provides fee-only, independent financial planning services for business owners, primarily dental professionals, and other high net worth individuals. PFM offers highly customized services to each client covering a range of financial services including planning for business and tax management, investment implementation, estate planning, and more.

PFM is a fee-only service organization. Our strict commitment to this fee-only structure – along with a genuine commitment to client success – is pivotal to our long-lasting client relationships. Clients have confidence in the integrity of PFM recommendations, as they are not biased by commissions, fees, kickbacks or soft-dollar arrangements.


Matt founded Paladini Financial Management in 2006, prior to this Matt developed his financial planning expertise with two fee-only planning organizations. Matt spent four+ years at the international accounting firm of Ernst & Young, LLP in the Personal Financial Counseling/Investment Advisory Services division in the Firm’s tax department. At Ernst & Young, Matt provided personal financial advice to corporate executives and business owners. Areas of specialized focus at E&Y included investments, stock options, tax strategies, retirement, financial seminars and estate planning.

Matt also previously worked as a financial advisor with Cain Watters & Associates where he focused on personal planning services for self-employed individuals, primarily dentists. In addition to personal financial planning services and practice transitions, Matt provided specialty services to the firm’s retired clients focusing on investment management, cash flow, tax, and estate planning.

Shelly Von Short, RDH, MS, PhD – Zumwohl Practice Consulting

Shelly Von Short, RDH, MS, PhD has worked in the dental field for over 33 years.  Prior to owning her own dental practice management consulting business (Zum Wohl), Shelly was a senior consultant for an international practice management consulting company.  She has coached in all dental specialties, and has expertise in practice analysis, business management, non-surgical periodontal programs, team building, and case presentation. She is a former adjunct faculty member at the University of Oklahoma College of Dentistry, Department of Dental Hygiene.

Shelly brings a wellness approach to practice management with a bachelor’s of science degree, master’s in nutritional sciences – emphasis in health promotion, and doctorate in the philosophy of holistic nutrition.


Running a successful pediatric dental practice is no walk in the park. Shelly will speak about practice economics 101, and will address ways team members and staff can help reduce overhead costs, increase productivity, and how to impact practice profits positively.

Shelly’s talk: The Economic Benefits of Working Smarter not Harder

  • Objectives:
  • Dental Practice Economics 101
  • Practice Productivity and Profitability the Team Role
  • Organized Systems for Working Smarter not Harder
  • Team Communication for Greater Case Acceptance

Dr. Rhea HaugsethRhea Haugseth, DMD

Rhea M. Haugseth, DMD

Rhea M. Haugseth, DMD has maintained a private practice in Marietta, GA since 1982. She attended the University of Louisville Dental School and completed her pediatric residency at Rainbow Babies & Children’s Hospital / Case Western Reserve University in Cleveland, Ohio. She is a Diplomate of the American Board of Pediatric Dentistry and a Fellow of the American Academy of Pediatric Dentistry. She is proud to be a Fellow the American College of Dentists, the International College of Dentists, the Pierre Fauchard Academy and the Academy of Dentistry International – National Honorary Organizations for Dentists that only less than 5% of dentists belong.

Dr. Haugseth is a Past President of the American Academy of Pediatric Dentistry, the Southeastern Society of Pediatric Dentists, and the Georgia Academy of Pediatric Dentistry. Dr. Haugseth has been a National Spokesperson for the AAPD since 1989 and has been frequently interviewed for radio, print, and national television. Dr. Haugseth has been a member of numerous councils and committees in the American Academy of Pediatric Dentistry.

Dr. Haugseth served on the American Society of Forensic Odontology Board of Directors 2001-2004. She is a Fellow and member of the American Academy of Forensic Sciences, and an active member of the National DMORT Mass Disaster Team serving Region IV as a forensic dentist (odontologist).

Dr. Haugseth is also a member of the ADA, GDA, Northwestern District Dental Society, the Southwestern Society of Pediatric Dentistry, and is an associate member of the American Academy of Pediatrics.

Dr. Haugseth is the Founder and Director of the Pediatric Dental Assistant School in Atlanta Georgia. She is also the Founder and Director of the Pediatric Dental Assistants Association. She is committed to the pediatric dental assistants and continues to develop ways to enhance their knowledge and skills both in and out of the dental office.

Treatment Plan Presentations

  • Objectives:
  • Attendees will learn how to present a treatment plan to gain the best acceptance.
  • Attendees will learn how best to communicate the diagnosis and treatment choices
  • Attendees will learn how to help parent decide on the best treatment option.
  • Attendees will learn how to confirm with parent they made a wise decision in their choice of office and doctor for their child’s dental care.

Julie Varney, CDA,RDA FAADOM

Julie Varney, CDA,RDA FAADOM, is a motivational in-office coach, inspiring while engaging dental assistant teams with Simple Solutions Today for Powerful Results Tomorrow.

Julie earned her CDA, RDA from Hudson Valley Community College. She currently is a Director/Instructor of a Dental Assistant Program in NYS. In 2016 was awarded Fellowship with the American Association of Dental Office Management, where she is an active member and a former Chapter President. In 2016, she was named Top 25 Women in Dentistry by Dental Products Report magazine as a Dental Assistant.

Focusing on building confidence and organizing chaos in the dental practice, Julie’s mission is to enhance each dental assistant team member’s career, by embracing their passion and bringing out the leaders within them.

  • Member of
  • American Dental Assistant Association
  • American Association of Dental Office Management
  • Academy of Dental Management Consultants
  • Certifications
  • RDA-NYS State
  • Certified AHA Instructor
  • Certified in OSHA
  • Certified in HIPAA

Friday Night Fun & Games!

Friday night is going to be chock full of fun at the 4th annual PDAA conference, with The Price is Right game! That’s right, the PDAA version of the popular game will focus on costs of products, supplies, and what it costs for relevant dental procedures. And yes, there’s fantastic prizes for our winners, too!

Friday Night Fun & Games are focused on the economics of the practice, financial issues personally, and at work.

Don’t miss out on all the fun!