Discover who will be speaking at our upcoming 4th annual PDAA conference, right here!

With a variety of speakers and topics being covered, you can rest assured your team is in good hands. And if you’re ready to register your team for our next conference, simply complete our online registration form.

PDAA speaker Matt PaladiniMatt Paladini – Paladini Financial

Matt Paladini, certified financial planner, founded Paladini Financial in 2006. Prior to that, Matt developed his financial planning skills with two fee-only planning organizations. With areas of specialized focus in E&Y included investments, stock options, tax strategies, retirement, financial seminars, and estate planning, Matt has years of industry experience and insight. Additionally, Matt joined Cain Watters & Associates in 2002, where he primarily focused on financial planning for self-employed individuals, largely dentists and healthcare professionals.


Matt’s presentation, Who wants to be a Millionaire? addresses personal budgets and how to effectively save for the future, so money stresses can be lessened now. This is a not-to-be-missed opportunity!

Shelly Von Short, RDH, MS, PhD – Zumwohl Practice Consulting

Shelly Von Short, RDH, MS, PhD has worked in the dental field for over 33 years.  Prior to owning her own dental practice management consulting business (Zum Wohl), Shelly was a senior consultant for an international practice management consulting company.  She has coached in all dental specialties, and has expertise in practice analysis, business management, non-surgical periodontal programs, team building, and case presentation. She is a former adjunct faculty member at the University of Oklahoma College of Dentistry, Department of Dental Hygiene.

Shelly brings a wellness approach to practice management with a bachelor’s of science degree, master’s in nutritional sciences – emphasis in health promotion, and doctorate in the philosophy of holistic nutrition.


Running a successful pediatric dental practice is no walk in the park. Shelly will speak about practice economics 101, and will address ways team members and staff can help reduce overhead costs, increase productivity, and how to impact practice profits positively.

Dr. Rhea HaugsethRhea Haugseth, DMD

Rhea M. Haugseth, DMD has maintained a private practice in Marietta, GA from 1982-2016. She attended the University of Louisville Dental School and completed her pediatric residency at Rainbow Babies & Children’s Hospital / Case Western Reserve University in Cleveland, Ohio.

She is a Diplomate of the American Board of Pediatric Dentistry and a Fellow of the American Academy of Pediatric Dentistry , the American College of Dentists, the International College of Dentists, the Pierre Fauchard Academy and the Academy of Dentistry International. Dr. Haugseth is a past President of the American Academy of Pediatric Dentistry, the Southeastern Society of Pediatric Dentists, and the Georgia Academy of Pediatric Dentistry. She has been a National Spokesperson for the AAPD since 1989 and has been frequently interviewed for radio, print, and national television. Dr. Haugseth has also been a member of numerous councils and committees in the American Academy of Pediatric Dentistry.

Rhea served on the American Society of Forensic Odontology Board of Directors 2001-2004. She is a Fellow and member of the American Academy of Forensic Sciences, and an active member of the National DMORT Mass Disaster Team serving Region IV as a forensic dentist (odontologist).

Dr. Haugseth is also a member of the ADA, GDA, Northwestern District Dental Society, the Southwestern Society of Pediatric Dentistry, and is an associate member of the American Academy of Pediatrics.

She is the Founder and Director of the Pediatric Dental Assistant School in Atlanta Georgia. She is also the Founder and Director of the Pediatric Dental Assistants Association. She is committed to the pediatric dental assistants and continues to develop ways to enhance their knowledge and skills both in and out of the dental office.

Dr. Haugseth will speak about treatment plan presentations and getting parents to say yes to treatment without being too salesy. This is all about how to effectively speak with parents.

Friday Night Fun & Games!

Friday night is going to be chock full of fun at the 4th annual PDAA conference, with The Price is Right game! That’s right, the PDAA version of the popular game will focus on costs of products, supplies, and what it costs for relevant dental procedures. And yes, there’s fantastic prizes for our winners, too!

Friday Night Fun & Games are focused on the economics of the practice, financial issues personally, and at work.

Don’t miss out on all the fun!